About
This weblog looks at the role language plays in unlocking product success, from overall positioning right down to product entry points and button text.
It's written by Valentine Watkins, a principal content designer at Canva. Call me Val 👋
I'm keen to bring together insights from places like content design, product design, category design, tech history, and my own experience validating tonnes of new product language every year.
My first planned projects
- The new language that's emerging around generative AI
- Finding the language that helped unlock product-market fit for a lot of now-ubiquitous tech products
- Case studies of words unlocking tremendous amounts of value.
Who is this for?
Anyone working in product orgs who need to leverage words to create and capture value: content designers, UX writers, product copywriters, localisation managers, product marketers, IP legal counsel, and product managers/leads.
I'm hoping to keep this a niche resource for those in the know. Think Stratechery right around the time Ben thought of Aggregation Theory.
If that sounds good to you, follow along!
Join my mailing list
Subscribe to the not-a-newsletter to get a short message (in beautiful plain text) whenever I've posted something new.
Why does this site look like an Apache web directory from 1998?
Recently I've had a weird urge to do my part to bring back the golden age of the World Wide Web. This site is the result of that urge.
A huge thank you to Bearblog for hosting a plain HTML blogging platform 🩶