Hello world!
This weblog looks at how language, all language, unlocks product success.
Button text, entry point labels, company names, overall positioning... even the entire category descriptor. It's all fair game.
It's written by Valentine Watkins, a principal content designer at Canva (call me Val 👋)
I'll draw from content design, product design, category design, tech history, and my own experience validating tonnes of new product language every year.
My first planned projects
- Tracking the emergent language around AI
- Finding the language that helped popular tech products first achieve product market fit
- Other case studies of words unlocking tremendous amounts of value.
Who is this for?
Anyone working in product orgs who need to leverage words to create and capture value: content designers, UX writers, product copywriters, localisation managers, product marketers, IP legal counsel, and product managers/leads.
I'm hoping to keep this a niche resource for those in the know. Think Stratechery right around the time Ben thought of Aggregation Theory.
If that sounds good to you, follow along.
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Why does this site look like an Apache web directory from 1998?
Recently I've had a weird urge to do my part to bring back the golden age of the World Wide Web. This site is the result.
Big ups to Bearblog for hosting a plain HTML blogging platform 🩶